Why work with me?
Break into product marketing without breaking a sweat (or 🏦)
Convert prospects to customers 📈
Don't wait. Unlock your career cheat code.
B2B SaaS sales or marketing leader?
Convert prospects to customers*
*No roadmap required
Write game-changing product narratives to keep pipeline flowing, content simple, and your sales reps happy.
"For anyone looking to work with Zach, his background combining on-the-ground sales experience and cutting-edge product marketing skills make him a tremendous asset in any project."
~ Sean Broderick
Director GTM & Product Marketing at Sitecore
#1 challenge for revenue leaders today is how to move deals forward with limited marketing support
Source: The State of HubSpot 2023, HubSpot
Not all leads marketing teams create are equal. The "at bat" you set up for your sales team might be a dud. Imagine a pipeline full of them. That's why sellers feel marketers don't get them. Sellers want fast deals yielding max revenue, while marketing wants faster leads filling up pipeline.
Joe Cardillo
Love this. One of the things that I think is interesting about product marketing & sales enablement is that, when done well, you really don't have to convince a customer or user of anything at all.
Cebien Alty
Zach, this article is exactly why I approached you to be the featured professional in my newsletter.
Samanta Alderton
Zach, you are a dynamite storyteller!
80% of content created for sales forever goes unused
Source: HighSpot (2022)
It's frustrating when sellers don't do what you tell them. Revenue impact does not stop at creating leads. If sellers drive revenue in your organization and they don't use what you create, then how else do you show your impact to executive leadership?
You're making a difference 1 of every 5 workdays you show up.
"Zach Roberts nails why I believe every marketer should take a portion of their day/week/month to shadow what sales does closely."
~ Siya Mali
GTM Advisor at Kado Inc.
97% of revenue leaders believe better alignment across sales and marketing can bring tangible benefits
Source: The State of HubSpot 2023, HubSpot
More revenue and happier customers? Every team can get behind that. But like what was said before, sales and marketing have goals they're not aligned on. Marketing sounds like a broken record on enablement calls, and sales feels neglected when they ask for marketing's help.
Wanna close the gap?
Recognized as 2022 Newcomer of the Year and 2022 Top 100 Product Marketing Influencer by Product Marketing Alliance
How I can help
GTM Enablement
Imagine a new product launch and sound of crickets under your sales dashboard. Before winning over new customers, you've gotta show how reps can win first.
Customer Case Studies & Interviews
Eradicate "feature-selling" from all marketing collateral. Build every story around the hero - your prod... ugh just kidding - your customers. Show what they miss without choosing you.
Fractional Product Marketing Support
Unsure whether to make your first (or next) product marketing hire? Test out the waters with project-based support. Plug 'n play where you need it. Launch planning, win/loss interviews, or copywriting? Look no further.
How we work, together
#1 Intake Meeting
A goal without a plan is simply wishful thinking. Get a chance to sit with you and your team to kickoff our project.
Let's identify our end-goal, find our scope, lay out how we want to measure progress, and build an easy step-by-step plan to get going.
#2 Exploratory Research
Like any puzzle, you gotta find the right pieces to put together. Use what we find in our research to build a masterpiece.
This work may come in form of talking with internal teams: sales, customer marketing; and external customer themselves.
#3 Iterate & Launch
Test what's built with both internal teams and customers. You want to see what resonates and what falls face first.
From there, use that feedback to deliver the finishing touches and clink a glass in the air for a job well done.
I've played both sides of the (GTM) field
👋🏾 Hi! I'm Zach.
I was "smiling 'n dialing" prospects in B2B sales for five years before my break to product marketing in 2020. Sales taught me to listen more than I spoke.
You can't solve problems if you don't understand them. And, what you say about your product (aka messaging!) positions whether it's the right fit or not.
That's what motivated my pivot to product marketing today -- help sellers and organizations win more deals by building more trust with their customers.
I use this career journey to share what I learn: course I've built and content I've share on LinkedIn.
Today, I am grateful to continue this work by helping B2B sales and marketing leaders win more deals faster, together.
Unsure how we can work together?
Schedule a quick chat to discuss how I can support
60-minute video course designed for future product marketers with no direct experience:
Land your first product marketing job
Don't recreate the wheel. Do use what you know to stand out in your next interview.
A short, eye-catching 9-microlesson course ~ packed with firsthand experience and battle-tested frameworks ~ to short-circuit your break into product marketing.
Don't wait. Unlock your career cheat code.
Get instant access sent to your inbox.
Instructor Recognized as 2022 Newcomer of the Year and 2022 Top 100 Product Marketing Influencer by Product Marketing Alliance
Stop overlooking your past experience. Start using it to stand out. Aspiring product marketers use Break Into Product Marketing to convince hiring managers why not to overlook their resume.
Built my career across leading organizations including:
Don't wait. Unlock your career cheat code.
Every PMM today had a "nontraditional" background
No product marketer built "direct" experience without opportunity.Break Into Product Marketing is yours!
Break Into Product Marketing
1 course. 60 minutes. Hundreds of key takeaways.
Here's a small preview of what you'll uncover when you take the course:
Why not apply to "Product Marketing Manager" roles if you have zero experience?
A resume is a summary of your skills. Here's one way to make sure the right (PMM) skills stand out...
Recruiters can find me just with my LinkedIn profile, right? Wrong! That's table-stakes. Here's why...
Nearly 50% of open jobs are not public. How this one skill find what others cannot...
There are 4 types of product marketers. Which one are you? How knowing helps 10x your interviews...
Show your work. Why an online portfolio speaks louder than your resume alone?
But, resumes will never go away in your search. 3 tips to convey added value, not job description alone, in every resume bullet point.
THE TRUTH ABOUT REFERRALS. What to know now...
Tell Me About Yourself... 3-step framework to nail this proverbial question in any interview.
Don't ever leave an interview on a question mark. Do this to capture more mindshare from your interview panel.
Don't wait. Unlock your career cheat code.
Get instant access to your free lesson.Uncover the one career skill 99% are not using to short-curcuit ⚡️career switches.
